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Although retailing in its various formats has been in existence in our country from time immemorial, much of it was confined to family or mom-and-pop stores. Now, various established business corporations are busy setting up shop and retailing goods and services in every nook and corner of India. They have a passion to be closer to consumers. At this time when the country?s retailing business is going through its phase of consolidation and modernization, there is a compelling need for those involved in retailing ? and those who intend to be involved ? to comprehend this phenomenon systematically so that they can practice it perfectly. Retail Management, 5e is an effort in this direction. • Captures retailing that has changed with the times. It highlights the modern principles of Indian and International Retail Management. • Provides retail experiential learning. Contextual case studies and retailing insights have been included to render a better understanding of each functional area of Retail Management. • Blends theory with practice. This book elucidates the key operational areas of Retail Management in a practical and application oriented perspective. • Deals with every detail of retail (Retail is Detail). In this book, all the retail specialty areas of Retail Management such as Merchandising, Buying, Category Management, Retail Pricing & Visual Merchandising have been discussed in detail. • Expounds modern online retail convergence. This book addresses the growth of various online and omni-channel retail models that serve the emerging modern consumer needs About the Author Gibson G. Vedamani, a doctorate in Retail Management from Symbiosis International University, is a retail industry veteran and a retail management teacher and thought leader. He has been teaching Retail Management in various reputed B-Schools. He currently serves on the National Advisory Council of Retailers Association of India (RAI) and on the Board of Gem & Jewellery Skill Council of India (GJSCI) as the National Skill Development Corporation?s Nominee Director